Our firm has a strong network that generates a flow of hundreds of quality deals a year for evaluation. Our analysis of investment opportunities includes factors such as company competitive advantages, management quality, addressable market size potential, technological edge, investment terms, and downside protection.

We are involved in the complete investment process; including deal flow generation, screening, analysis, due diligence, negotiation, closing and post investment involvement. We have the ability to analyze and to move quickly and decisively to close investments.

We view management as our partner in creating value. Therefore, in all investments, at least one of Kaedan’s team members, with the required knowledge and understanding to analyze and add real value to the specific investment, will assume an active role in the company's board of directors.

By closely working with management, we strive to further grow the company, to formulate a winning strategy and to increase shareholder's value.

Our involvement and added value to the investments is constantly reinforced by our local and international network as well as through first-rate co-investors and external professionals that lend their expertise to our portfolio companies.

In terms of our investment "sweet spot", We focus on ventures starting from seed and spanning to early stage revenue generating companies. Occasionally, We will also review on-going later stage companies that operate in our areas of focus.

We target small mid size Israeli related companies with a clear preference to export oriented operations.

Kaedan's investment areas of focus include:

• Internet / Web Enabled Businesses
• Digital Media
• Mobile Applications and Services
• On Demand Software (Saas)
• Digital Marketing / Advertising
• Tech Oriented Consumer Goods